January 09, 2023 09:08 AM Eastern Standard Time
NEW YORK–(BUSINESS WIRE)–Newly formed Ad Populum, LLC (“Ad Populum”), a holding company majority owned by Joel Weinshanker, announces the acquisition of Enesco, the world’s most beloved gift and home décor company. The acquisition adds to Ad Populum’s growing portfolio of brands that currently includes the National Entertainment Collectibles Association (NECA), Wizkids, Kidrobot, Rubies Costumes, Graceland and more.
The Enesco purchase provides Ad Populum distribution access to over 8,000 better gift & collectibles shops as well as a portfolio of award-winning artists. The collectible toy market has evolved tremendously over the last few years with expected growth to be over $20 billion by 2032. The interest in pop culture collectibles among adults is having a noticeable impact on the retail market. “Adults like to display and share their fandom with family and friends in their homes and offices. Pop culture collectibles provide nostalgic memories and sources of inspiration throughout adulthood. With these trends, it makes sense for us to expand our business to continue reaching more adults,” said Weinshanker. “Joel has repeatedly proven his ability to manage storied brands in the consumer pop culture space in a way that continuously delivers amazing products for customers. We are excited to see Enesco added to and benefit from the Ad Populum portfolio,” added Matthew Spiro, managing director at Atalaya and Ad Populum board member.
Ad Populum serves to align corporate strategy across all subsidiary operating companies, grow each through shared economies of scale, and find and foster new opportunities for all the entities across different market segments. Ad Populum brings together Weinshanker’s deep knowledge and extensive experience in licensed consumer products and themed entertainment,
with an investment by funds managed by Atalaya Capital Management LP (“Atalaya), a New York based investment manager with $10 billion in assets under management, and Atalaya’s strategic guidance and market insights.
Ad Populum’s brands are legendary – NECA, the industry leader in pop culture action figures and collectibles, Wizkids, a top producer of miniatures and award winning table top games worldwide, Kidrobot, a globally recognized, premier creator of limited edition art toys, plush and lifestyle accessories, Rubies, the #1 costumes company in the world, Joseph Enterprises, the creators of American icons such as the Chia Pet and Clapper, Graceland, Rock n Roll’s top destination and #1 music attraction in the world, and now Enesco, which brings with it Department 56, top purveyor of holiday décor.
Across their roster of brands, Ad Populum is #1 in manufacturing pop culture goods and experiences, targeting everyone from Boomers to Gen Z.